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AUCB BRAND

The AUCB Logo is a minimalistic rounded emblem logo mark. The logo features a modern design in orange, white and black.

Orange: Symbolizes creativity, enthusiasm, energy, and motivation, thus fostering a positive learning atmosphere

White and Black: a traditional or minimalist approach to teaching and presenting ideas.

At the center is a baobab tree which symbolizes resilience, growth, and the community of learning.

At the side is two identical adinkra symbols
NEA ONNIM NO SUA A, OHU. “He who does not know can know from learning”. symbol of knowledge, life-long education and continued quest for knowledge.

The baobab is planted in a black soil; symbolize our roots in tradition and service to the community

“Rays of the sun” embodies power, glory, illumination, vitality or source of life on earth. This represents Learning, enlightment and wisdom

Mission / Vision /Core Values

Our Vision

To prepare lifelong learners to become innovative, transformational, and ethical leaders in communications and business using a Pan-African framework

Core Values

Critical and independent thinking, Creativity and innovation, Embrace the African cultural values, Service to the community, Ethics and integrity

Our Mission

To become a Centre of Excellence in communication and business education in Ghana, Africa and the global community.

AUCB Anthem

Verse 1
Discover the wealth of Africa;
Know your proud heritage
Brighten your future with
Africa University;
Verse 2
Discover yourself and be free.
We are creative echoes of Africa;
Join our zealous founders
and visionaries;
Verse 3
The baobab tree is our symbol
Showing how knowledge is broad
With persistence and strive
We will claim our victory
Chorus:
We love our continent
The land that God gave us
We will strive hard to make
our people proud
Solo (soprano)
Once upon there were none
But this time AUCB is here
To help to build a better world
To help reshape our motherland.
(Back to chorus). To end…