To build resilient brand equity and navigate complex digital landscapes, companies rely on qualified marketing and communication professionals to make high-impact strategic decisions. The programme prepares students to make viable contributions to the advertising, public relations, and corporate sectors with innovative multi-channel brand practices. The programme also equips graduates with the ability to provide data-driven insights to brand managers, corporate executives, creative teams, and other stakeholders to facilitate the strategic positioning of products, services, and corporate identities in competitive markets. The Master of Arts in Integrated Marketing Communication degree program is designed to prepare students to leverage media platforms, manage multi-channel promotional budgets, achieve audience engagement efficiencies, and maximize return on marketing investments. With courses ranging from consumer behavior and brand strategy to digital analytics and public relations, this postgraduate degree program in Integrated Marketing Communication provides students the opportunity to develop their strategic and analytical capabilities equipping them to pursue a career in the field of marketing and corporate communication.

Objectives

• Enable students to understand the use of integrated communication models and appreciate their practical relevance to brands and corporate institutions.
• Impart to students how a firm's future promotional needs are predicted based on a market trend forecast which entails the construction of a comprehensive cross-media campaign and brand playbook.
• Empower students to use market segmentation and consumer insights techniques to assist them to utilize marketing budgets efficiently and improve upon ROI in corporate decision-making.
• Develop in students the knowledge and skills needed to critically appraise data contained in media analytics dashboards, brand audits, and corporate reputation reports.

• Understand the consumer market and digital media landscape of Ghana and its relationship with regional growth and the global economy.

• Enable students to examine the conduct of integrated marketing and communication operations in a variety of local corporate and international enterprise settings.

Companies rely on qualified project management professionals to make critical execution and resource decisions that achieve their strategic and operational goals. The programme prepares students to make viable contributions to the construction, corporate, and non-profit sectors with innovative project planning and agile implementation practices. The programme also equips graduates with the ability to provide analytical information to stakeholders, project sponsors, policy-makers, and cross-functional teams to facilitate the optimal allocation of resources and minimize execution risks in society. The Master of Science in Project Management degree program is designed to prepare students to leverage organizational assets, manage project budgets, achieve execution efficiencies, and maximize investments. With courses ranging from project risk management and quality assurance to strategic procurement and contract administration, this postgraduate degree program provides students the opportunity to develop their analytical and quantitative capabilities equipping them to pursue a career in the field of project management.

Objectives

• Enable students to understand the use of project lifecycle models and appreciate their practical relevance to corporate, public, and developmental institutions
• Impart to students how a project's future resource and time needs are predicted based on a scope forecast which entails the construction of a work breakdown structure (WBS) and a critical path schedule.
• Empower students to use cost estimation and resource optimization techniques to assist them to utilize limiting factors efficiently and improve upon project outcomes in executive decision-making
• Develop in students the knowledge and skills needed to critically appraise information contained in project monitoring reports, risk registers, and post-implementation evaluation accounts.
• Understand the socio-economic framework of Ghana and its relationship with national infrastructure development and the rest of the economy.
• Enable students to examine the conduct of project operations in a variety of local corporate, public sector, and international non-governmental settings

To achieve their strategic financial goals, companies rely on highly qualified corporate finance professionals to make high-level managerial and economic decisions. The programme prepares students to make viable contributions to the global financial services industry with innovative auditing, accounting, and fiscal management practices. The programme also equips graduates with the ability to provide advanced analytical data to corporate boards, investors, tax authorities, and regulatory bodies to facilitate the optimal allocation of resources and long-term financial stability in corporate governance. The Master of Business Administration in Accounting and Finance degree program is designed to prepare students to leverage corporate assets, manage multinational budgets, achieve operational and financial efficiencies, and maximize shareholder value. With courses ranging from advanced forensic accounting and corporate taxation to strategic financial management and investment portfolios, this postgraduate degree program provides students the opportunity to develop their leadership and quantitative capabilities equipping them to pursue an executive career in the field of accounting and corporate finance.

Objectives

• Enable students to understand advanced financial and managerial accounting models and appreciate their practical relevance to corporate and banking institutions.
• Impart to students how a corporation's future capital needs and tax liabilities are predicted based on strategic forecasts which entails the construction of complex pro forma statements, financial projections, and corporate risk models.
• Empower students to use advanced capital budgeting and structural investment techniques to assist them to utilize limiting capital resources efficiently and maximize corporate profitability.
• Develop in students the strategic knowledge and skills needed to critically appraise, interpret, and audit information contained in published corporate annual financial statements and regulatory compliance reports.
• Understand the fiscal policies, tax systems, and financial market structures of Ghana and their relationship with regional trade blocks and the global economy.
• Enable students to examine and lead the execution of financial, accounting, and auditing operations in a variety of complex local corporate and multinational corporate settings.

To achieve their operational and strategic goals, companies rely on qualified supply chain professionals to make high-level procurement and distribution decisions. The programme prepares students to make viable contributions to the global logistics and sourcing industries with innovative purchasing, inventory control, and supply chain management practices. The programme also equips graduates with the ability to provide strategic logistical data to corporate executives, international suppliers, operations managers, and regulatory bodies to facilitate the efficient allocation of resources and minimize bottlenecks in global networks. The Master of Business Administration in Procurement, Logistics and Supply Chain Management degree program is designed to prepare students to leverage operational assets, manage procurement budgets, achieve transport and storage efficiencies, and maximize return on supply chain investments. With courses ranging from strategic sourcing and contract management to operations research and global logistics management, this postgraduate degree program provides students the opportunity to develop their analytical and managerial capabilities equipping them to pursue a career in the field of logistics and supply chain management.

Objectives

• Enable students to understand the use of global supply chain models and appreciate their practical relevance to production and logistics institutions.
• Impart to students how a firm's future inventory and procurement needs are predicted based on a demand forecast which entails the construction of a procurement plan, sourcing cycle strategy, and distribution model.
• Empower students to use cost-reduction and inventory optimization techniques to assist them to utilize limiting transport and warehousing factors efficiently and improve upon profitability in corporate decision-making.
• Develop in students the knowledge and skills needed to critically appraise information contained in supplier performance reports, procurement audits, and complex vendor contracts.
• Understand the transport systems, customs regulations, and trade infrastructure of Ghana and their relationship with regional networks and the global economy.
• Enable students to examine the conduct of procurement, warehousing, and logistics operations in a variety of local manufacturing and international supply chain settings.

Development Communication

Training in this programme is intended to enhance the use of communication as a tool for strategic intervention to promote and support social development. Customized to meet the needs of governmental and non-governmental organizations, international agencies, and professional bodies in the areas of development, the department is geared towards producing media professionals who are knowledgeable in issues of development and interested in utilizing information and communication systems and processes to advocate for specific development projects, and to facilitate and promote national, regional and community development.

Development communication is a challenging programme that combines development theory and practical application. The curriculum includes theoretical immersion in pertinent areas of national development, such as science and health policies, economic development, environment studies, gender issues, training in applied research methods and training in communication campaigns geared towards policy implementation and change in society.

Students are required to demonstrate proficiency in a number of areas – theoretical understanding of developmental issues, research methods, media campaign and advocacy planning, and proficiency in use of particular media of communication. In their final year, students work to design and execute a formal communication campaign on a particular developmental issue in a community.

Journalism

The professional journalism track prepares students for careers such as news reporting, editing and production.

The track is based on a liberal arts foundation, knowledge of the social context in which the professions are practiced, and the skills and experiences needed to succeed in the marketplace of print, broadcast, online and multimedia journalism.

The programme includes courses such as news gathering, reporting and writing, public affairs and in-depth reporting, investigative and interpretative reporting, reporting and writing for the electronic and online media, and print and digital media page planning and radio and television production.

Graduates from this programme will qualify for positions as reporters, editors, and producers in the print, broadcast, online and multimedia journalism industry. This track is for students who love to write, work under the pressure of deadlines, and ask tough questions.

To successfully complete the B.A. in the journalism track, students must also complete the school's liberal studies, pre-major preparatory, communication theories, and internship requirements.

To successfully complete the B.A. in the Development Communication track, students must also complete the school's liberal studies, pre-major preparatory, communication theories, and project requirements.

Strategic Communication

The Strategic Communication track prepares students for careers in advertising and public relations. The track is based on a liberal arts foundation and the skills and experiences needed to succeed in the marketplace of advertising and public relations.

Graduates from this programme qualify for positions in corporate communications and public relations and marketing set ups, in the creative and account sides of advertising businesses, agencies, and other media environment.

Students in the strategic communication track combine advertising or public relations focus. To successfully complete the B.A. track in strategic communication, students must also complete the school's liberal studies, pre-major preparatory, communication theories, and internship requirements.

Visual & Digital Communication 

The visual & digital communication track is designed to provide students with realistic, professional based training in visual communication and digital media, while at the same time providing a strong liberals arts and cultural background for a strong scholarly education foundation.

Professional training is offered in informational graphics and publication design, interactive multimedia, and photojournalism for newspapers, magazines, television and online media. Given the increasing convergence that characterizes new digital and visual media, students are encouraged to develop skills in at least two areas of visual and digital media creation.

After completing the emphasis core requirements, students will select a combination of introductory and advanced courses that will give them specialization in two of the following areas such as photojournalism, web design, multimedia production, television documentary production.

To successfully complete the B.A. in the visual and digital communication track, students must also complete the school's liberal studies, pre-major preparatory, communication theories, and internship requirements.