Development Communication

Training in this programme is intended to enhance the use of communication as a tool for strategic intervention to promote and support social development. Customized to meet the needs of governmental and non-governmental organizations, international agencies, and professional bodies in the areas of development, the department is geared towards producing media professionals who are knowledgeable in issues of development and interested in utilizing information and communication systems and processes to advocate for specific development projects, and to facilitate and promote national, regional and community development.

Development communication is a challenging programme that combines development theory and practical application. The curriculum includes theoretical immersion in pertinent areas of national development, such as science and health policies, economic development, environment studies, gender issues, training in applied research methods and training in communication campaigns geared towards policy implementation and change in society.

Students are required to demonstrate proficiency in a number of areas – theoretical understanding of developmental issues, research methods, media campaign and advocacy planning, and proficiency in use of particular media of communication. In their final year, students work to design and execute a formal communication campaign on a particular developmental issue in a community.

Journalism

The professional journalism track prepares students for careers such as news reporting, editing and production.

The track is based on a liberal arts foundation, knowledge of the social context in which the professions are practiced, and the skills and experiences needed to succeed in the marketplace of print, broadcast, online and multimedia journalism.

The programme includes courses such as news gathering, reporting and writing, public affairs and in-depth reporting, investigative and interpretative reporting, reporting and writing for the electronic and online media, and print and digital media page planning and radio and television production.

Graduates from this programme will qualify for positions as reporters, editors, and producers in the print, broadcast, online and multimedia journalism industry. This track is for students who love to write, work under the pressure of deadlines, and ask tough questions.

To successfully complete the B.A. in the journalism track, students must also complete the school's liberal studies, pre-major preparatory, communication theories, and internship requirements.

To successfully complete the B.A. in the Development Communication track, students must also complete the school's liberal studies, pre-major preparatory, communication theories, and project requirements.

Strategic Communication

The Strategic Communication track prepares students for careers in advertising and public relations. The track is based on a liberal arts foundation and the skills and experiences needed to succeed in the marketplace of advertising and public relations.

Graduates from this programme qualify for positions in corporate communications and public relations and marketing set ups, in the creative and account sides of advertising businesses, agencies, and other media environment.

Students in the strategic communication track combine advertising or public relations focus. To successfully complete the B.A. track in strategic communication, students must also complete the school's liberal studies, pre-major preparatory, communication theories, and internship requirements.

Visual & Digital Communication 

The visual & digital communication track is designed to provide students with realistic, professional based training in visual communication and digital media, while at the same time providing a strong liberals arts and cultural background for a strong scholarly education foundation.

Professional training is offered in informational graphics and publication design, interactive multimedia, and photojournalism for newspapers, magazines, television and online media. Given the increasing convergence that characterizes new digital and visual media, students are encouraged to develop skills in at least two areas of visual and digital media creation.

After completing the emphasis core requirements, students will select a combination of introductory and advanced courses that will give them specialization in two of the following areas such as photojournalism, web design, multimedia production, television documentary production.

To successfully complete the B.A. in the visual and digital communication track, students must also complete the school's liberal studies, pre-major preparatory, communication theories, and internship requirements.

 ACCOUNTING OPTION

The BSc Administration programme in Accounting emphasizes rigorous, innovative and analytical educational training aimed at preparing students for a world of employment in addition to empowering them as potential financial managers, financial consultants, administrators, entrepreneurs, wealth creators and ultimately employers. The major aim of the programme is to address the current need for accountants and financial managers who can help solve the financial crises of the Ghanaian economy and the world at large. Upon completion of our programme, our students will have a strong quantitative background, most typically in mathematics, economics, accounting, and finance.

 Objectives

• To recruit and retain students who demonstrate the potential for success in the field of accountancy.
• To enhance students’ oral and written communication skills, and convey to them technical accounting information and analytical skills through excellence in teaching.
• To enhance the relevance and timeliness of instruction, as well as the technical competency of faculty, by conducting applied research and developing innovative educational materials and techniques.
• To provide frequent and meaningful opportunities for faculty and students to interact with members of the profession.
• To engender in students through classroom and other experiences appropriate ethical and professional behavior; a desire for life-long learning; and respect for diverse demographic and cultural backgrounds.
• To provide students with the appropriate and relevant skills and knowledge for post-qualification application in the real world of accounting.
• To provide students with the ability to set up and operate a simple accounting system appropriate for their business.
• To foster an environment for students and graduates that is conducive to successful job placement and career development.
• To seek continuous improvement in the program through faculty development and by regularly evaluating and updating curriculum.

 PROJECT MANAGEMENT

To achieve their financial goals, companies rely on qualified finance professionals to make important economic decisions. The programme prepares students to make viable contributions to the financial services industry with innovative banking and finance practices. The programme also equips graduates with the ability to provide analytical information to investors, policy-makers, regulators, and other decision-makers to facilitate the allocation of resources in society. The BSc Business Administration in Banking and Finance degree program is designed to prepare students to leverage assets, manage budgets, achieve financial efficiencies, and maximize investments. With courses ranging from financial reporting and analysis to international finance and investments, this bachelorate degree program in Banking and Finance provides students the opportunity to develop their analytical and quantitative capabilities equipping them to pursue a career in the field of banking and finance.

Objectives

• Enable students to understand the use of financial models and appreciate their practical relevance to financial institutions
• Impart to students how a firm's future financial needs are predicted based on a sales forecast which entails the construction of a pro forma income statement and balance sheet.
• Empower students to use capital rationing techniques to assist them to utilize limiting factors efficiently and improve upon profitability in business decision-making
• Develop in students the knowledge and skills needed to critically appraise information contained in a published company report and accounts
• Understand the monetary system of Ghana and its relationship with the rest of the economy
• Enable students to examine the conduct of financial operations in a variety of settings.

HUMAN RESOURCE MANAGEMENT

This programme provides students with the necessary theoretical and practical grounding necessary to function effectively as HR practitioners. Initially designed as a general programme, this programme now allows specialization at the undergraduate level. The philosophy of the HRM programme is partly embedded in the objective. In order to be adequately prepared for the above-identified tasks, the delivery of the course involves a wide range of methods including lectures, cases, discussions, assignments, student presentations and special projects.

Objectives

• To give students the necessary theoretical and practical grounding necessary to function effectively as HRM practitioners. Such grounding would groom the HRM graduates to function both as employees and as potential HRM consultants.
• To enable students to acquire the knowledge and skills needed to pursue effective careers in the human resource field.
• To prepare students to assume specialist, generalist and managerial positions in HR departments in the private, public and nonprofit sectors.
• To expose students to a fundamental grounding in the acquisition of a practical, functional HRM education that allows them to compete in the HRM job market.

MARKETING OPTION

The marketing curriculum is designed with a global outlook, but the national focus in mind. Ghanaian economy is growing and changing to reflect a sharp growth in the service sector. Part of the growth in the service industry has been substantial progress in the knowledge industry. This means much of traded goods are now intangible, and the marketing of these intangibles are likely to be more difficult than the marketing of tangible goods. The marketing curriculum has been designed with this change in mind. Our curriculum will turn out graduates with a full understanding of the complex, theoretical and ever-growing practical challenges associated with contemporary marketing around the globe. Armed with an education from our School, graduates will be positioned to function effectively as employees in the capacity of marketing executives, marketing consultants as well as establishing ventures that provide marketing services to a wide range of clients in different industries. The content of the programme and the method of delivery both reflect this.

Objectives

• To develop academically sound and professionally qualified graduates for careers in marketing and management.
• To provide graduates with a strong academic framework for further studies in marketing and business.
• To develop skills for business consultancy and interaction within the business sector.
• To equip the student with the analytical mind to leverage on the changing marketing trends

The Diploma in Management Studies at the African University College of Business (AUCB) is designed to equip students with essential managerial skills and business acumen to excel in diverse professional environments. This comprehensive program blends theoretical knowledge with practical applications, preparing students for leadership roles in various sectors.

Students will gain a solid foundation in core business disciplines, including business communication, statistics, computing, public administration, and African studies, along with specialized courses that enhance their analytical and problem-solving capabilities. The curriculum fosters critical thinking, decision-making, and effective organizational management, ensuring graduates are well-prepared for both employment opportunities and further academic advancement.

With a strong emphasis on entrepreneurial thinking, ethical leadership, and digital literacy, the program is tailored to meet the evolving demands of modern businesses. The flexible study options, experienced faculty, and industry-relevant coursework at AUCB provide an enriching learning experience that empowers students to thrive in competitive job markets.

Upon completion, graduates can pursue careers in business administration, finance, project management, human resources, and related fields, or continue their education with a bachelor’s degree in management or business-related disciplines.

Join AUCB’s Diploma in Management Studies and take the first step toward a successful career in business and management.